Retainer Relationships
Client: Stylist Magazine – WELL by Stylist
Sector: Women's Wellness & Media Publishing
Brief
WELL by Stylist is a dedicated wellness franchise from Stylist, focused on supporting women through content covering fitness, nutrition, mental wellbeing, and healthy living. Launched in winter 2025/26, the platform spans the Stylist website, Instagram, and Apple News, bringing together expert advice, personal stories, and practical wellbeing content for a modern female audience.
Working with Stylist on an ongoing retainer basis, my role is to create design assets that support the growth of the WELL brand across multiple channels. This includes editorial layouts, digital assets, and social media content, all designed to align with the franchise's distinctive visual identity.
The challenge is to create imagery that captures attention in highly competitive digital spaces. Designs need to communicate the essence of an article or feature without giving everything away, encouraging readers to click through and engage with the content. At the same time, each asset must feel unmistakably part of the WELL by Stylist brand, using its bold colour palette, energetic visual language, and editorially-led approach.
Solution
The creative approach centres around developing engaging, concept-driven visuals that balance clarity with curiosity. Rather than relying on literal imagery, designs are often built around strong visual metaphors, striking compositions, and carefully considered typography that encourage audiences to discover more.
Working across both editorial and digital formats requires flexibility while maintaining consistency. Magazine layouts are designed to feel clean, engaging, and easy to navigate, while social and web assets are adapted to perform effectively across different platforms and audience behaviours.
By combining bright imagery with the established WELL by Stylist colour palette and branding, each piece is designed to feel energetic, contemporary, and instantly recognisable. The result is a cohesive visual experience that supports the franchise's position as a trusted and engaging destination for women's wellbeing content.
Outcome
As WELL by Stylist continues to grow, design plays an important role in helping content stand out and reach new audiences. Through an ongoing retainer relationship, I provide consistent creative support across key brand touchpoints, helping maintain a strong visual presence throughout the franchise.
The work spans weekly editorial features, digital content, and social media assets, ensuring the brand remains cohesive across every platform where readers engage with it. This consistency helps strengthen brand recognition while supporting the performance of individual articles and campaigns.
By creating visuals that are both attention-grabbing and strategically aligned with editorial goals, the design work contributes to increased engagement and encourages readers to spend more time exploring WELL's content. As the franchise evolves, the visual identity continues to provide a strong foundation for future growth across both digital and editorial channels.
