Services
I build brand identities for nature-based founders, using hand-drawn and illustrative elements to bring their business to life.
Whether you're rooted in horticulture, culture, publishing, education, sustainability, or community impact, my goal is the same: to create a brand that communicates who you are, what you stand for, and why people should care.
Through strategy, storytelling, and expressive visual identity design, I help organisations build brands that feel distinctive, connected, and ready to grow.
Stage One
Strategic Brand
Identity
Strategically crafted brand identities designed to communicate clearly, connect deeply, and grow confidently.
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Stage Two
Brand Rollout & Marketing Design
Cohesive marketing design and campaign assets that bring your brand to life beautifully and consistently.
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Stage Three
Creative Partnership
Ongoing creative support for evolving brands needing thoughtful, strategic design across every visual touchpoint.
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Seed to Bloom Brand Identity Packages
From seed to bloom - my strategic brand identity pathway.
A strong brand needs every stage to grow. Take one away, and you don’t have a flower. Below is a breakdown of the stages we will go through to make your business bloom (excuse the pun) and finish with a brand identity made to last.
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01. Root System (Strategy)
We dig beneath the surface to uncover your goals, audience and the ideas your brand needs to grow from.
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02. True Leaf (Perception)
We explore how your brand should look, feel and be understood, creating a clear direction for its identity.
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03. Stem Growth (Development)
With strong foundations in place, we develop your chosen direction into a distinctive and cohesive brand identity.
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04. First Bud (Roll-out)
Once the identity is approved, we bring it to life across your project assets — from social templates and email signatures to packaging and email design.
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05. Full Bloom (Launch)
Your new brand is complete, equipped and ready to launch with confidence.
FOR RESULTS THAT SPEAK FOR THEMSELVES - CLICK HERE
You're Flourishing
Once your brand foundations are in place, the next step is bringing them to life thoughtfully and consistently across your customer touch points.
Flourishing Campaigns are designed for seasonal launches, product collections, events, campaigns, and brand moments that deserve creative direction beyond day-to-day content.
Each campaign is strategically considered and visually cohesive, helping your audience connect with your business in a way that feels aligned, memorable, and intentional.
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CAMPAIGN SUPPORT MAY INCLUDE:
Campaign creative direction
Launch graphics and promotional materials
Printed collateral and signage
Social media assets and templates
Email marketing graphics
Packaging or swing tags
Publication or brochure design
Exhibition or event materials
Seasonal campaigns and collections
CREATIVE INVESTMENT
Every campaign is tailored to the needs of your business and quoted individually following a discovery conversation.
Rooted Support
For brands wanting consistent, thoughtful design support throughout the year. Rooted Support offers ongoing creative partnership for businesses who need reliable, cohesive design across their evolving brand touch points - without the need to outsource to multiple creatives. This retainer is designed to help your business grow steadily while keeping your visuals aligned, recognisable, and professionally maintained.
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SUPPORT MAY INCLUDE:
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Marketing and promotional design
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Social media graphics
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Printed materials
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Packaging updates
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Website graphics
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Seasonal campaigns
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Email marketing assets
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Launch support
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Presentation and document design
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Ongoing brand consistency guidance
Retainer clients receive priority booking, monthly design allocation, and ongoing creative support tailored to the rhythm of their business. A minimum three-month commitment applies to all retainer partnerships. Please note, creative partnerships are typically for existing clients only, however the odd exception may be made if we are the right fit.