Website Design
Client: TS Coaches Club
Sector: Sports coaching
Brief:
Total Sports Coaches Club was developed as a spin-off platform from the established TSC Coaching brand, which franchises coaching sessions across the UK. The existing website was heavily affected by technical bugs and usability issues, limiting its ability to support coaches effectively. The brief was to rebuild the platform on a fresh WordPress installation within a tight turnaround, creating a reliable, scalable hub for coaching support, learning and resources. Key objectives included:
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Rebuilding the website on WordPress to resolve performance and stability issues
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Delivering the project within a compressed timeline without compromising usability or functionality
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Creating a clear distinction between free content and paid, members-only features
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Designing the platform to function as a central hub for coach education, resources and ongoing support
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Ensuring the site aligned visually and structurally with the wider TSC brand while standing confidently as its own product
Solution:
A streamlined rebuild was delivered using a clean WordPress setup, prioritising performance, clarity and future scalability:
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A fresh WordPress build replaced the problematic legacy site, eliminating existing bugs and improving site speed, stability and maintainability
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The site architecture was restructured to clearly separate free articles from locked, paid content, ensuring users immediately understood the value of membership
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Paid features were protected through a membership system, allowing controlled access to premium resources while keeping selected content openly accessible
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The platform was designed to act as a learning and support hub, with intuitive navigation guiding users to coaching tools, educational content and relevant resources
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UX decisions focused on reducing friction, making it easy for coaches to discover content, sign up, and engage with materials regardless of technical ability
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The final result was a stable, future-proof platform delivered under time pressure, providing TSC with a dependable foundation for growing its coaching community and expanding its digital offering
